Paid Ads & PPC
Paid media that's managed toward pipeline, not just click-through rate.
Google, Meta, and LinkedIn campaigns built and optimized around cost-per-qualified-lead, with transparent reporting on what's actually working.
What's included
- Campaign strategy across Google, Meta, and LinkedIn Ads
- Conversion tracking and attribution setup
- Ad creative and landing page testing
- Weekly optimization based on cost-per-qualified-lead
- Transparent reporting — including what isn't working
Our process
Setup
Tracking, attribution, and account structure built right from day one.
Launch
Initial campaigns launched with a testing plan for creative and targeting.
Optimize
Weekly optimization toward cost-per-qualified-lead, not vanity metrics.
Scale
Reinvest in what's proven to work; cut what isn't.
FAQ
What's the minimum ad spend?
We typically recommend a minimum of $3,000/mo in ad spend for statistically meaningful optimization, separate from our management fee.
How is performance reported?
Weekly dashboards plus a monthly strategy call — we report cost-per-qualified-lead, not just impressions and clicks.
Ready to turn traffic into pipeline?
Tell us about your business and goals — we'll come back with a free growth audit and a plan, no obligation.